Corporate Info

About Us

Business

Fuji Xerox Printers is a merger between Fuji Xerox Phaser Printing Southeast Asia and Fuji Xerox Singapore Office Network Printers. The resulting organization merges Tektronix award-winning colour printing technology, channel strength and creative marketing with Fuji Xerox traditional strengths in monochrome printing, technological innovation, distribution and brand marketing power. Through this integration, Fuji Xerox Printers is positioned ideally to dominate all markets with an extensive line of monochrome and colour printer products that can meet the needs and exceed the expectations of home users, businesses and workgroups of all sizes.

Mission

As a leading printer company, Fuji Xerox Printers is determined to be an ever-growing force in printing. Through the introduction of innovative new products and network printer services, Fuji Xerox will continue to offer significant advantages over competition. By offering the best selection, quality and value, Fuji Xerox Printers will profitably grow market share by becoming the preferred source for all print needs.

Strategy

To ensure a stronger presence in the printer market, Fuji Xerox Printers will aggressively focus on increasing performance levels and value propositions with each new printer introduction. With an eye on the colour printer segment, Fuji Xerox Printers will integrate the strengths of Tektronix to move forward in this high growth market. Finally, Fuji Xerox Printers will leverage the strong Fuji Xerox brand and aggressively integrate all its printer products to present a strong total portfolio to the market.